As one of the top 100 UK manufacturing companies, What More UK are a Lancashire-based manufacturer and distributor of plastic housewares, gardening and storage products, sold under the trusted and value-for-money Wham® brands.
The internal marketing team had identified that their existing website had served its purpose, was in need of a full redesign, technology overhaul and strategic plan to take their online growth goals forward.
What More’s internal systems needed to be fully linked to the website. That way, live stock and product updates could be easily accessed. Plus, trade customers could then login and place orders on over 1500 Wham® products.
The site needed full content management capabilities. This would benefit the marketing team by allowing them to easily manage all content across a variety of channels.
Red-Fern Media worked alongside their internal marketing and executive teams to create a full digital strategy to present to the board. This strategy detailed analytical data and put the business case forward for the investment into the new website and systems.
We were delighted when the project was approved and we’d be chosen as their trusted digital partner. The exciting project allowed us to deliver a long-term strategy, plus, introduce modern design and technology integrations to help their internal team achieve overall marketing and revenue goals.
The design, development and strategy teams at Red-Fern Media took a strategic approach with the delivery of the project, developing full user journeys and site maps before any design or coding had even started.
Briefed by What More's marketing team our designers researched and developed several prototypes which were then developed into a stunning, clean, modern and user friendly website, addressing all the projects objectives.
Whilst the design and user journey's were taking shape, Red-Fern Media's technical team worked along side What More's technical and administrative team to develop the integrations that would allow for over 1,500 products to be automatically synced with the website from their Sage200 system. With live product updates and a trade ordering system that sends data back to their internal systems, the ordering process has been totally redeveloped to give a smoother ordering and user journey.
The final site was launched in two phases, phase one allowing for specific marketing activities to be undertaken before the Spring Fair trade show and phase two to launch the trade ordering system.