On the Level approached Red-Fern looking to develop a long-term digital strategy to achieve specific growth goals over the next 5 years. They’re well renowned in the construction industry for bespoke project work and modular expertise for large scale projects. Including some of the largest hotel construction projects. Our partnership began with a full digital discovery to recognise what assets were needed to achieve the vision.

The Partnership

Working with the internal marketing team and project stakeholders, the Red-Fern team chaired a series of discovery sessions. This allowed our digital strategists and marketers to understand their overall business value, vision and growth goals.

The strategy was presented and agreed to develop a world-class technology and innovation-focused website to engage with target audiences within construction, architecture and retail industries.

The Outcome

A clean, modern website with strategic user journeys for specific types of buyers is the first step to achieving long-term goals.

Immersive videos, detailed content with engaging calls-to-action are now helping to increase leads. The Red-Fern marketing team continues to develop SEO-focused and thought leadership content. This helps increase the exposure of the innovative, design-led products that On the Level continually develop.

'After discovering Red Fern online I was really impressed with the way they managed inbound enquiries. They were the first agency I have ever been in touch with that seemed to practice what they preach, using slick and timely email automation, and providing useful engaging content. They also really took their time to understand us as a customer, finding out about our business goals and challenges, as well as creating customer personas to fully understand our customers which were used as the basis for any decisions going forward.

We were initially looking for a company to design a new website for us, however, the team at Red Fern are easy to get along with, quick to respond and help, have produced some great quality work, and I now see them as an extension of our marketing department here at On The Level providing us with valuable support'.

Jessica Nicholls, Marketing Manager