Background

Ambla contract upholstery fabrics have been manufactured at their UK production facility in the North of England for over 30 years. Supplying the automotive, contract, marine, healthcare and transport industries, they were looking to reposition their online brand and digital strategy to realise the vision of increasing lead generation and sales goals.

The Partnership

Working alongside their product development, design and executive management teams, we were tasked with developing a fully bespoke and unique site. This would allow existing and potential customers to see all the different industry sectors and applications that their products are used for. At the same time, the site showcases the company’s ethos for research and development into the upholstery industry.

The Outcome

With a very strong brand designed and developed by Ambla’s internal design team, it gave the Red-Fern team plenty of options for creating a colourful, strong website.

We developed a fully mobile ready website with stunning colour and striking images, with a tabbed based catalogue for displaying all the materials and colours. The website is fully integrated into SalesForce CRM, which allows for fluid lead generation and marketing techniques.